Soapy Soles News...

Soapy Soles™ Makes New Waves in Home Spa and Footcare Markets

August 10, 1999

Maui, Hawaii

Early this month, Get It, LLC---a private family-owned and operated Maui-based company---will release its latest creation, Soapy Soles™. Soapy Soles™, a foot-shaped cushion of injection-molded PVC, measures 11" X 5" and attaches via 31 powerful suction cups to the floor surface of any shower stall or bathtub. Soapy Soles™ is an efficient way to clean and massage your feet and accommodates any size foot. This one-of-a-kind footcare product boasts over 1500 gently rounded "finger-tips" for ultimate scrubbing action and allows users to easily clean their feet while standing or sitting. This novel scrubber provides the relaxing experience of a spa-quality foot massage anytime, for the low retail price of $19.95!

According to Get It, LLC President, William McClain, Jr., Soapy Soles™ will hit the shelves of America's largest retailers and many small boutiques this summer. Says McClain, "We've found a completely neglected niche in the area of footcare and personal massage. Soapy Soles™ cleans your feet with minimum effort, generating maximum results. This innovative product is so practical and fun that it is expected to be a common household item for the new Millennium." Get It's General Manager, William McClain, Sr., who has 30 years of experience in Domestic and International Purchasing, has seen his share of products and assures consumers, "This product is manufactured to stringent specifications for the highest degree of quality and durability. We offer a first-class product!"

To back his confident claims, McClain, Sr. refers to Soapy Soles™ market research reports which indicate that "although the problem of safe, effective foot-cleaning and care is a universal one---and a crucial one for expectant mothers, the elderly and those with circulatory disorders---no other footcare product offers the unique and universally appealing features of Soapy Soles™." Says McClain, Sr., "With Soapy Soles™, we've captured optimum versatility in an affordable, high-quality, easy-to-use design...frankly speaking, we've left any would-be competitors in the dust".

"We're especially excited about the health ramifications of this product for people who need to take extra precautions when bathing," says McClain, Jr., referring to Get It product test reports which state, "Anyone who has trouble bending over, standing independently or balancing while bathing will appreciate the convenience and autonomy that this product offers. Soapy Soles™ allows users to cleanse their feet effectively without assuming uncomfortable or potentially dangerous body positions. In addition, the massaging action of Soapy Soles'™ specially developed "finger-tips" has been found to be gentle enough for use by diabetics and others with skin and circulatory disorders." When speaking of the commercial longevity and success of his product, McClain, Jr. replies, "We're in this for the long haul---the appeal and marketability of Soapy Soles™ is endless, our target group is boundless---we're offering a product that people have been needing since the dawn of time."

This week, as testimony to this father-and-son-team's belief in their latest product, Get It, LLC President, McClain, Jr. will take eight years of professional experience in outside-sales and his company's grass-roots business philosophy on the road in an uncommon effort to bring Soapy Soles™ to the doorsteps of over 100 of the nation's top retailers. McClain, Jr. plans to jump-start the release of Soapy Soles™ by striking out across the highways and airways of the continental U.S. on an old-fashioned, face-to-face sales campaign---a practice forgotten by most businesses today. Of his son's impending East-to-West Coast journey, McClain, Sr. says, "We still believe in doing business with a handshake...some traditions should never die."